Difference between revisions of "SSE Poster at ASEC 2016"
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| + | = Overview: Case Studies for local, independent,transport services = | ||
| + | We have looked at two Case studies - one that failed and one that has been a success and compared what went wrong and what went well in each case. We then draw conclusions that can be applied to the provision of other services. | ||
= Case Study 1: Nissan Leaf - Rollout of Electric Cars = | = Case Study 1: Nissan Leaf - Rollout of Electric Cars = | ||
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= Join the INCOSE UK Working Group = | = Join the INCOSE UK Working Group = | ||
| − | * via the INCOSE UK Web-site | + | * via the INCOSE UK Web-site [[http://incoseonline.org.uk/Groups/Service_Systems_Engineering/Main.aspx?CatID=Groups&SubCat=Service_Systems_Engineering]] |
Latest revision as of 19:15, 24 November 2016
Contents |
[edit] Overview: Case Studies for local, independent,transport services
We have looked at two Case studies - one that failed and one that has been a success and compared what went wrong and what went well in each case. We then draw conclusions that can be applied to the provision of other services.
[edit] Case Study 1: Nissan Leaf - Rollout of Electric Cars
[edit] Background
- Okinawa – Japanese holiday island. 5 million visitors a year, half rent a vehicle for average of 3 days
- The EV rental service complements the aim of local organisations to improve the environmental sustainability of tourism on the island.
- University of Tokyo designed the business model and conducted the technical and market research.
- Travel agencies across Japan offer package holidays that include electric vehicle rentals.
- Rental service companies provide 200 Nissan Leafs with a range of 160 km.
- Car hirers either pay to use the 27 fast-charging stations or recharge for free at a slow-charging station, which takes about eight hours for a complete charge.
[edit] Why did it fail?
- Location: Okinawa – Japanese holiday island. 5 million visitors a year, half rent a vehicle for average of 3 days;
- Service composition: Rental Service well established. New technology for vehicle and charging system.
- User Study carried out, but did not cover all Stakeholders
- Information: lack of information for travel agents and users on Performance and Range. Leading to long queues at recharging stations at convenience stores.
- Co-operation: no answers from Nissan about Performance and Range. No incentives for travel agents booking cars. Queues at charging stations caused loss of other business.
- Feed-back: Issues found by early users led to customers renting standard cars.
- Rentals of electric cars poor and resale values dropped.
- Installation of more charging stations halted.
[edit] Case Study 2: TfL Cycle Hire Scheme: Boris Bikes
[edit] Background
- London Cycle Hire, prime contractor SERCO, went live in 2010.
- Provides over 6,000 bicycles used in central London supporting over 50,000 journeys a day.
- Hiring charges are £2-00 per day, to travel any number of journeys of 30 minutes or less: additional £2-00 fee for each further period of up to 30 minutes.
- Over 400 Racks with over 10,000 docking stations where bicycles are stored, hired and returned.
- Payment automated through use of credit cards
- Congestion Charges leading to reduced motor traffic. Increasing use and congestion of rail, tube and bus services
[edit] Why did it succeed?
- Service composition: Service Architecture and Components were relatively simple and well tested
- User Study: Extensive study of potential use and users, commuters and locals.
- Information: Real-time provision of on-line information to the Service Users on mobile phones. Linked into TlC route planner App.
- Co-operation: Service Provider and Service Customer worked together to determine the level of specification of the Service and extensive specification of Service User related aspects
- Feed-back: Initial adopters found service worked and encouraged further users
[edit] Conclusions
- The Systems Approach is needed for the development and delivery of Services.
- Applied through-life, over time, end-to-end. The support system needs support.
- Broad, coherent solutions are needed incorporating the Technical Solution, the Financial Solution and the Commercial Solution
[edit] References
- INCOSE UK Service Systems Engineering Working Group. http://incoseonline.org.uk/Groups/Service_Systems_Engineering/
- Understanding Services: Understanding Stakeholders. S J Ashlin, I Cardow, A L Crawford, J K Davies, A Farncombe Paper presented at the 2016 INCOSE International Symposium
- London Cycle Hire Scheme Agreement https://cclondon.tfl.gov.uk/corporate/publications-and-reports/cycle-hire-contracts Accessed 7th June 2016.
- Weiller C. and Neely A. Cambridge Services Alliance. Electric Vehicle Rental Services: Project in Okinawa, Japan. http://cambridgeservicealliance.eng.cam.ac.uk/news/Okinawa Report Accessed 7th June 2016
[edit] Join the INCOSE UK Working Group
- via the INCOSE UK Web-site [[1]]
